As a Global Medical Marketing Agency, we are dedicated to delivering impactful health awareness campaigns that drive action. Skin conditions like eczema significantly affect patients’ quality of life. Our latest campaign for Zatamil aims to empower healthcare professionals (HCPs) with an effective treatment that helps patients regain control over their skin health.
The Challenge: Eczema’s Relentless Grip
Eczema is not just an inconvenience—it can feel like an inescapable battle, where uncontrollable itching leads to excessive scratching, resulting in cuts, wounds, and further skin damage. This itch-scratch cycle dominates patients’ daily lives, causing both physical pain and emotional distress.
A Powerful Visual Message: Breaking the Cycle
“Don’t let eczema dominate your patient’s life.”
The campaign’s striking visual features Wolverine-like claws extending from a patient’s hand, leaving deep, painful scratches across their back—symbolizing the severe impact of relentless itching and the destructive itch-scratch cycle. It highlights:
•The intensity of eczema symptoms and how they can overpower daily life.
• The uncontrollable urge to scratch, leading to further skin damage.
•The need for an effective treatment like Zatamil to break this cycle and provide lasting relief.
By leveraging strong visual storytelling, the campaign made healthcare professionals rethink how eczema affects their patients on a daily, uncontrollable level, leading to a shift in their prescribing behavior towards the right potency of corticosteroid option over the trending reserved treatment choices.
Driving Real Impact Among HCPs
This campaign resonated strongly with HCPs, driving significant engagement and increasing awareness of Zatamil’s efficacy as a potent eczema treatment. Its bold and cinematic approach was highly engaging and drove a shift in behavior.
By combining emotional connection with a clear call to action, the campaign encouraged HCPs to reconsider their treatment choices and position Zatamil as the go-to solution for eczema patients needing a more potent and effective corticosteroid treatment.
Leading the Conversation in Dermatology
At our core, we believe that creative and insight-driven marketing has the power to transform brand engagement and healthcare awareness. By working closely with our partners, we continue to lead in innovative medical marketing, helping both healthcare professionals and patients achieve better health outcomes.
Zatamil – Because No One Should Have to Battle Eczema Alone.
Disclaimer:
Zatamil and mometasone furoate are regulated medicines in Australia and New Zealand. This content is designed for healthcare professionals (HCPs) only. Consumers located in Australia should consult their healthcare professional for medical advice.