Bringing an allergy relief brand online requires more than just awareness—it needs the right positioning. Telfast, a non-sedating antihistamine, provides fast relief that lasts 24 hours, making it a standout choice for allergy sufferers. However, to maximize its reach and impact, it needed a digital-first approach.
Brief
We were responsible for Telfast’s first-ever social media launch in the Middle East, along with the development of its website. After a successful launch, we expanded the campaign to South Africa, further strengthening its presence in key markets.
Solution
To ensure strong engagement and brand positioning, the campaign focused on:
- Creative approach: “Allergies .. Not A Clowning Matter” – Highlighting the red nose effect caused by allergy triggers like smoke, car exhaust, perfumes, and pollen. The campaign made symptoms relatable while emphasizing the need for effective relief.
- Educational & relatable content: Simplifying medical information into bite-sized, easy-to-understand posts that resonated with allergy sufferers.
- Strategic use of digital ads: Ensuring maximum reach and visibility through precisely targeted online campaigns.
- Interactive Website: Providing weather, dust, and wind data to help patients manage their allergies effectively.
Results
- Engagement rate skyrocketed to 421.46%, with thousands of users actively interacting with content.
- Telfast strengthened its position in its target regions, reinforcing its place as a trusted allergy relief brand.
- Eventually, Telfast became the market leader in its key markets.
Recognition
- The success of the campaign was featured in multiple marketing and business magazines, showcasing Telfast as a case study in digital success for pharmaceutical brands.