SolvEasy Tinea Spray has transformed athlete’s foot treatment with its quick and easy application. Formulated with Terbinafine hydrochloride, it continues to fight infection for more than seven days after the last application, ensuring lasting protection. With just one application per day for seven days, SolvEasy simplifies treatment, making it a preferred choice for consumers seeking both convenience and effectiveness.
The Challenge
Despite its superior formulation, SolvEasy needed to increase awareness and drive adoption among its core target audience—athletes. Competing in a market dominated by well-established brands, the goal was to position SolvEasy as the go-to solution for athlete’s foot treatment in Australia.
The Strategy
A data-driven, insight-led marketing approach was implemented to resonate with the target audience, highlighting SolvEasy’s unique advantages:
- Spray Application: Emphasizing convenience and ease of use.
- Once-a-Day Treatment: Reinforcing compliance and simplicity.
- Effective in Just 7 Days: Showcasing rapid results and long-lasting protection.
To maximize engagement and impact, a multi-platform strategy was executed, including:
- Strategic Content Calendar: Aligning campaigns with major sporting events, such as the AFL season, to increase relevance and visibility.
- Full-Fledged Website Launch: Creating a central hub for information, product education, and consumer engagement.
- Creative Visual Storytelling: Developing a high-impact suite of visuals for social media, digital ads, and communication materials to drive awareness and recall.
The Results: A Category Leader
The campaign delivered exceptional results, firmly establishing SolvEasy as the market leader in its category:
- SolvEasy has become the #1 Tinea Spray in Australia.
- Increased brand awareness and market penetration, particularly among athletes.
- Effective messaging and strategic placement led to heightened consumer trust and engagement.
This success story is a testament to the power of creative, insight-driven marketing, reinforcing SolvEasy’s position as the preferred solution for fast, effective athlete’s foot treatment in Australia.